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Wednesday
Apr102013

10 ways to know if your marketing is working

  1. Download the full e-book now!You have a marketing plan that guides your activities and marketing goals that you are working toward.
  2. Your marketing content addresses how you fix your customers’ worst pains.
  3. You’ve said to yourself, “WOW, this is great stuff” while perusing your company’s marketing efforts.
  4. You know – without even taking the time to think about it – what makes your company different from your competitors, and why your capabilities are remarkable.
  5. Your employees know – without even taking time to think about it – what makes your company different from your competitors, and why your capabilities are remarkable.
  6. You’ve taken the time to think about different buyer personas, and you know what message will resonate with different people at different levels of your customers’ organizations.
  7. You have spent time building up a nice, solid list of customers and potential customers who want to hear from you on occasion.
  8. You make a point to provide your customers and potential customers the information they want to know.
  9. You have the data to show a positive marketing ROI on your investment.
  10. You have a plan that guides how your sales people use your marketing material.

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