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10 Reasons to Use LinkedIn to Promote Your Business

LinkedIn offers a great opportunity for businesses to leverage social media. LinkedIn has more than 80 million users, the majority of which are Americans with an average income of $107,000. More than half of LinkedIn users have indicated that they are senior management. If you do not have a presence on Linked In, you are missing a tremendous opportunity to develop your business. Need more reasons to promote your business on LinkedIn? Keep reading.


  1. Online recommendations are the new “word of mouth,” and are a great way to acquire new customers. Ask happy clients to write a recommendation on your LinkedIn profile.
  2. Build your industry network by finding the right industry associations to join.
  3. Build your own business by finding the right local employees with the industry knowledge you need.
  4. Participate in forums to showcase your expertise – and win new customers.
  5. Share content, such as your tweets and blogs.
  6. Drive more traffic to your website.
  7. Monitor what your competition is doing via their company profiles and industry chatter in the various forums. (They’ll also be monitoring you!)
  8. Create a LinkedIn group focused on your industry (not your company) and use it to monitor conversations, spot trends, marketing your products and services, and position yourself as a thought leader in your niche market.
  9. Send out weekly messages without fear of the unsubscribe button.
  10. Manage your own personal brand, and position yourself as an industry thought leader.

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