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Monday
Nov072011

Make Your Brochures Relevant Again

You look at the big box of printed brochures collecting dust in the corner of your office, and you wonder if that substantial investment was worth it. Don’t give up on brochures. Just approach them differently. Here are a few tips to help you out.

 

Tip #1. Use layouts that work in both print and web versions.

As you’re designing your brochure, think about how it will be viewed online. Layouts will be viewed page-by-page, so avoid text and illustrations that swim across pages. Or, even better, create different versions that are specific to the method of publication.

 

Tip #2. Pepper your brochure with links to further information. Make sure they stand out.

If you’ve recently published a related blog, success story, article, white paper, or spec sheet, use hyperlinks to take your customers to them. Remember, though, that this means you’ll have two different versions of your brochure. Links won’t get you very far in a printed document.

 

Tip # 3. Use QR codes in your printed brochures.

In lieu of the links, you can put a QR code in your brochure. A QR (quick response) code is similar to a bar code and is meant to be scanned using a smart phone to provide further information to your customer via their camera-enabled smart phone. (An estimated 50% of mobile phones in the US are camera-enabled smartphones.)

 

Tip #4. Be smart with your QR codes.

QR codes work best when they take you to interesting places. (Your company web site may be fantastic, but it is not “Interesting”.) Use your QR codes to:

  • Take the reader to a video where your expert gives a quick overview of what is on that specific page.
  • Link to any online calculators you may already have (make sure they are optimized for mobile access, and make sure they make sense for the placement of the QR code.)
  • Sign up for lunch & learn events
  • Take users to published web casts
  • Dial your phone number (preferably one where a human will answer)

 

Tip #5. Don’t forget the basics. Write for a specific audience.

A brochure that is meant to capture the attention of an executive, educate a technician, and train your sales force won’t be useful for any of the above. Pick your audience, and write with the understanding that everyone has limited time. Keep it short, keep it simple, and love your white space.

 



References (4)

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    Response: check here
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    There is a lot of ways to make a high quality broucher for the appropriate understanding to the other people. The most useful and informative brochure has something good for the benefits of the business.The technology is improving day by day at a rapid pace and the way of creating a ...
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    Response: Apps Like Showbox

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September 15, 2017 | Unregistered Commentercreate Kahoot

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